Reduce delivery uncertainty with smart delivery estimates

Show accurate delivery windows throughout the shopping journey. Set clear expectations that reduce support tickets and boost conversions.

Post-purchase estimated delivery date with order status milestones for increasing customer trust

Powering 30,000+ Shopify & DTC brands

  • IQAir
  • Rachael Ray
  • KA'CHAVA
  • Stila
  • The Period Company
  • Lovepop
  • Depology
  • Ramy Brook
  • Luxe Cosmetics
  • Grundig
  • Hike Footwear
  • Typology
  • COOFANDY
  • Ever-Pretty
  • Phrozen

What we deliver

Clear expectations that drive purchases and minimize support tickets

Accurate delivery estimates displayed during shopping and tracking reduce customer uncertainty, boost conversion rates, and reduce WISMO tickets.

Product page with an estimated arrival date above "Add to cart" and "Buy it now"

How we help

Smart delivery date engine that builds trust at key moments

Configure rules once, calculate precisely, and maintain consistency across all customer touchpoints and communication channels.

Pre-purchase EDD display
that converts

  • Smart address detection for accurate estimates

    Automatic address detection uses the default address for logged-in customers or IP-based geolocation for guests. A manual address override option allows shoppers to adjust the address for more accurate estimates, building purchase confidence before checkout.

  • Seamless theme integration and custom control

    Launch pre-purchase EDD seamlessly via theme integration. Customize styling, messaging, and visibility to match the brand and accelerate add-to-cart decisions. Automatically exclude virtual products and out-of-stock items from delivery calculations.

Product page with smart address detection and pre-purchase EDD widget settings

Configurable pre-purchase
EDD rules

  • Scenario-based rule configuration

    Use separate rule sets for pre-purchase and post-purchase to ensure scenario-based control. Supports configuring a prioritized rule hierarchy: default, product-level, collection-level, plus exclusions, to set category-specific delivery promises.

  • Data-calibrated EDD accuracy

    Set handling times at the product or collection level, and calibrate pre-purchase EDD with real order-to-delivery data from Analytics. Deliver accurate estimates for custom, made-to-order, and pre-order items to set realistic customer expectations.

Pre-purchase estimated delivery configuration with fulfillment workflow, non-business day exclusion, and transit times settings

Unified post-purchase EDD
across channels

  • Three EDD sources, drag-and-drop priority

    Choose the most accurate EDD source for your orders—Shopify, carrier, or custom calculations. Configure the display priority via simple drag-and-drop, ensuring the most reliable estimate appears on the tracking page and in shipping notifications.

  • Consistent EDD across touchpoints

    The standard {{estimated_delivery_date}} variable keeps EDD consistent across tracking pages, emails, and integrated apps like Klaviyo. When delays occur, the system automatically hides outdated estimates to protect brand credibility.

Shopify, carrier, and custom estimated-delivery-date settings over a tracking page

End-to-end timeliness and
global delivery estimates

  • Data-backed post-purchase EDD

    Calculate post-purchase EDD from order creation or fulfillment, with flexible settings for cut-off times, handling time, and business-day calendars. Calibrate estimates against Order-to-Delivery and Transit-Time analytics to align with actual performance and prevent over-promising.

  • Localized EDD across markets

    Manage country-specific transit times and holiday exclusions for different markets. Automatic timezone conversion displays localized delivery dates that customers understand immediately.

Custom estimated delivery calculation by order created/fulfilled time, with fulfillment workflow and shipping zones considered

Build customer confidence with
smart delivery estimates

Display accurate EDDs that reduce support tickets while boosting checkout conversions and customer satisfaction.

Real results from brands like yours

Ever-Pretty product photography
Ever-Pretty

68%

Drop in WISMO tickets

As Ever‑Pretty scaled globally, long production times created customer anxiety. Without shipment visibility, the support team was swamped with “Where is my order?” and refund-related inquiries.

Ever‑Pretty implemented CWILL's solutions. Customers now track orders and process returns independently while the team uses automation to recover revenue. The result: WISMO tickets dropped 68%, return questions fell 43%, and 54% of refund value was recovered.

Learn more

What our customers are saying

Our order tracking software transforms the post-purchase experience. But don't take our word for it—here's what our customers say:

I've been using this tracking app for a while now, and I'm really impressed with the improvements I've seen recently. The features keep getting better, and it's clear the developers are actively working to enhance the experience. One thing I really appreciate is the customer support—it's fast, responsive, and genuinely helpful whenever I need assistance.
BioBodyBoost (United Kingdom)July 4, 2025
It is literally the go-to app if you want an app to give customers accurate real time updates without overpaying. It really did help our business with the seamless integration and the automated e-mails to our customers. Thank you guys!
Euro Auto Design (United States)August 11, 2025
CWILL Order Tracking has been a game-changer for our Shopify store! The app is reliable, easy to set up, and provides a seamless tracking experience for our customers. What really stands out is their customer support—fast, friendly, and genuinely helpful! Highly recommend!
Ridewave Bikes (Australia)July 26, 2025
This app works flawlessly and has all the features we need to collect and showcase reviews beautifully. The UI is clean, fast, and easy to use. What really stood out, though, is the support—incredibly fast, kind, and helpful. They handled everything professionally and even went the extra mile to tweak things just the way we wanted. Huge thanks to the team—you've definitely earned a loyal user!
Filler Lux (United States)June 22, 2025
Nous utilisons CWILL Order Tracking avec Klaviyo pour automatiser nos emails de suivi et post-livraison, et c’est un vrai game-changer. L’intégration est fluide, les événements (comme “colis livré”) remontent parfaitement, et la personnalisation client devient ultra précise. Support réactif, interface claire, et options avancées pour les marques exigeantes. Merci pour ce bel outil.
Libelté (France)June 6, 2025
The app works perfectly once everything is set up. Special thanks to Zessa for the support—she helped me quickly and efficiently customize my tracking page buttons. Clean interface, great parcel tracking features. Highly recommended!
Olyneia (France)May 28, 2025
Absolutely amazing support! The team was incredibly warm, kind, and responsive—especially Zessa! She was super friendly and handled everything with such care and clarity. I felt like I was chatting with someone who genuinely wanted to help. Fast replies, clear explanations, and a lovely attitude throughout. Big thanks to the whole support team—you're doing a fantastic job!
Bonfire Store (Turkey)July 8, 2025
CWILL's support is great! Their team is always available and ready to assist with any questions or issues. They respond quickly and go above and beyond to ensure everything runs smoothly. Highly recommend it.
Manntara Co. (United Kingdom)February 1, 2025
This app has been a game-changer for our order tracking process. The integration is seamless, and the app offers a great customer experience by providing clear, real-time updates on shipping statuses. Highly recommend this app for any e-commerce store!
Vision Beam (United States)November 12, 2024

CWILL Order Tracking solution

Explore more features

  • Branded Tracking Page

    Create custom tracking pages that match your store's branding to keep customers engaged and build trust throughout delivery.

    Learn more
  • Automated Shipping Notifications

    Auto-send personalized shipping updates to reduce customer inquiries and enhance post-purchase communication.

    Learn more
  • Data-Driven Analytics

    Analyze shipment performance and tracking page engagement to optimize delivery strategy and boost marketing effectiveness.

    Learn more
  • Smart Marketing Campaigns

    Show personalized product recommendations across tracking pages and notifications to drive repeat purchases and boost revenue.

    Learn more
  • Order Tracking Dashboard

    Monitor and manage every shipment stage from a comprehensive dashboard with detailed status categories and powerful filtering capabilities.

    Learn more
  • Dropshipping Mode

    Customize tracking displays by hiding origin country, city, and carrier details to create a branded shopping experience.

    Learn more
  • Last-Mile Tracking

    Enable last-mile tracking with supported carriers to provide final delivery updates and reduce customer inquiries when available.

    Learn more

The post-purchase & retention suite Shopify brands trust

Klaviyo Tech Partner—Preferred

$10M+ in Klaviyo customer revenue

G2 Grid Leader—Spring 2025G2 Momentum Leader—Spring 2025G2 Users Love UsG2 Fastest Implementation—Spring 2025G2 Best Support—Spring 2025

15,000+ Shopify reviews

4.9-star rating

Shopify App Store and G2

Built for Shopify certified

All apps meet highest standards

24/7 live support

Global, always-on

Frequently asked questions

CWILL's EDD feature uses multiple data sources to ensure accuracy. You can choose between Shopify calculations, actual carrier data, or custom rules based on your historical performance.

The system includes smart safeguards—it automatically hides outdated estimates when delays occur to protect your credibility. Plus, you can set buffer times and exclude holidays/weekends specific to each country. The analytics show merchants typically achieve predictions that reduce WISMO tickets by 42%, suggesting the estimates align well with actual delivery times.

No, the setup is designed to be flexible yet straightforward. You can create layered rules: start with default global settings, then add product-specific or collection-based overrides.

For example, you can set standard 3-5 day delivery for regular items, but 7-10 days for made-to-order products. The system handles country-specific configurations, including timezone conversions and local holidays. You don't need technical expertise—it's all managed through a visual interface with drag-and-drop priority settings.

Yes, absolutely. CWILL Order Tracking provides theme editor integration with fully customizable EDD components. You control the styling, messaging, and visibility settings to match your brand's look and feel.

The pre-purchase display uses automatic widgets that blend seamlessly with your product pages. For post-purchase, the EDD appears on your branded tracking page (which you can customize with your logo, colors, and custom domain). The standard {{estimated_delivery_date}} variable works across all customer touchpoints for consistency.

CWILL Order Tracking integrates with over 1,600+ carriers globally, including major providers like USPS, UPS, FedEx, and DHL. You can use delivery dates directly from EDD-enabled carriers or use your configured rules based on the order-to-delivery performance and transit times.

For email marketing, it works with platforms like Klaviyo through standard variables. The post-purchase EDD automatically syncs across your branded tracking pages, automated shipping notifications, and any integrated third-party apps. You maintain one source of truth that displays consistently everywhere customers look.

See what CWILL Order Tracking
can do for your brand

Map your unique challenges with a CWILL expert. We’ll show you how to engage customers after checkout and drive more repeat sales.

Book a demo