Reduce delivery uncertainty with smart delivery estimates
Show accurate delivery windows throughout the shopping journey. Set clear expectations that reduce support tickets and boost conversions.

Powering 30,000+ Shopify & DTC brands
What we deliver
Clear expectations that drive purchases and minimize support tickets
Accurate delivery estimates displayed during shopping and tracking reduce customer uncertainty, boost conversion rates, and reduce WISMO tickets.

How we help
Smart delivery date engine that builds trust at key moments
Configure rules once, calculate precisely, and maintain consistency across all customer touchpoints and communication channels.
Pre-purchase EDD display
that converts
Smart address detection for accurate estimates
Automatic address detection uses the default address for logged-in customers or IP-based geolocation for guests. A manual address override option allows shoppers to adjust the address for more accurate estimates, building purchase confidence before checkout.
Seamless theme integration and custom control
Launch pre-purchase EDD seamlessly via theme integration. Customize styling, messaging, and visibility to match the brand and accelerate add-to-cart decisions. Automatically exclude virtual products and out-of-stock items from delivery calculations.

Configurable pre-purchase
EDD rules
Scenario-based rule configuration
Use separate rule sets for pre-purchase and post-purchase to ensure scenario-based control. Supports configuring a prioritized rule hierarchy: default, product-level, collection-level, plus exclusions, to set category-specific delivery promises.
Data-calibrated EDD accuracy
Set handling times at the product or collection level, and calibrate pre-purchase EDD with real order-to-delivery data from Analytics. Deliver accurate estimates for custom, made-to-order, and pre-order items to set realistic customer expectations.

Unified post-purchase EDD
across channels
Three EDD sources, drag-and-drop priority
Choose the most accurate EDD source for your orders—Shopify, carrier, or custom calculations. Configure the display priority via simple drag-and-drop, ensuring the most reliable estimate appears on the tracking page and in shipping notifications.
Consistent EDD across touchpoints
The standard {{estimated_delivery_date}} variable keeps EDD consistent across tracking pages, emails, and integrated apps like Klaviyo. When delays occur, the system automatically hides outdated estimates to protect brand credibility.

End-to-end timeliness and
global delivery estimates
Data-backed post-purchase EDD
Calculate post-purchase EDD from order creation or fulfillment, with flexible settings for cut-off times, handling time, and business-day calendars. Calibrate estimates against Order-to-Delivery and Transit-Time analytics to align with actual performance and prevent over-promising.
Localized EDD across markets
Manage country-specific transit times and holiday exclusions for different markets. Automatic timezone conversion displays localized delivery dates that customers understand immediately.

Build customer confidence with
smart delivery estimates
Display accurate EDDs that reduce support tickets while boosting checkout conversions and customer satisfaction.
Real results from brands like yours


68%
Drop in WISMO tickets
As Ever‑Pretty scaled globally, long production times created customer anxiety. Without shipment visibility, the support team was swamped with “Where is my order?” and refund-related inquiries.
Ever‑Pretty implemented CWILL's solutions. Customers now track orders and process returns independently while the team uses automation to recover revenue. The result: WISMO tickets dropped 68%, return questions fell 43%, and 54% of refund value was recovered.
What our customers are saying
Our order tracking software transforms the post-purchase experience. But don't take our word for it—here's what our customers say:
CWILL Order Tracking solution
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The post-purchase & retention suite Shopify brands trust

$10M+ in Klaviyo customer revenue
$10M+ in Klaviyo customer revenue
15,000+ Shopify reviews
4.9-star rating
Shopify App Store and G2
Built for Shopify certified
All apps meet highest standards
24/7 live support
Global, always-on
Frequently asked questions
CWILL's EDD feature uses multiple data sources to ensure accuracy. You can choose between Shopify calculations, actual carrier data, or custom rules based on your historical performance.
The system includes smart safeguards—it automatically hides outdated estimates when delays occur to protect your credibility. Plus, you can set buffer times and exclude holidays/weekends specific to each country. The analytics show merchants typically achieve predictions that reduce WISMO tickets by 42%, suggesting the estimates align well with actual delivery times.
No, the setup is designed to be flexible yet straightforward. You can create layered rules: start with default global settings, then add product-specific or collection-based overrides.
For example, you can set standard 3-5 day delivery for regular items, but 7-10 days for made-to-order products. The system handles country-specific configurations, including timezone conversions and local holidays. You don't need technical expertise—it's all managed through a visual interface with drag-and-drop priority settings.
Yes, absolutely. CWILL Order Tracking provides theme editor integration with fully customizable EDD components. You control the styling, messaging, and visibility settings to match your brand's look and feel.
The pre-purchase display uses automatic widgets that blend seamlessly with your product pages. For post-purchase, the EDD appears on your branded tracking page (which you can customize with your logo, colors, and custom domain). The standard {{estimated_delivery_date}} variable works across all customer touchpoints for consistency.
CWILL Order Tracking integrates with over 1,600+ carriers globally, including major providers like USPS, UPS, FedEx, and DHL. You can use delivery dates directly from EDD-enabled carriers or use your configured rules based on the order-to-delivery performance and transit times.
For email marketing, it works with platforms like Klaviyo through standard variables. The post-purchase EDD automatically syncs across your branded tracking pages, automated shipping notifications, and any integrated third-party apps. You maintain one source of truth that displays consistently everywhere customers look.
See what CWILL Order Tracking
can do for your brand
Map your unique challenges with a CWILL expert. We’ll show you how to engage customers after checkout and drive more repeat sales.
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