Earn the trust that keeps customers coming back
Happy customers leave reviews, come back for more, and bring their friends. CWILL Customer Retention helps your team make all three happen more often, so each customer you win brings the next.
Powering 30,000+ Shopify & DTC brands
The retention habits quietly costing you money
Unused loyalty points
Loyalty points sit unused because customers never hear about them.
Mistimed review requests
Review requests go out the moment an order ships, before the customer has the product in hand.
Abandoned referral programs
Referral programs get built, then forgotten, instead of running continuously.
Disconnected tools
Reviews and loyalty live in separate tools that don't talk to each other.
Own your retention strategy
Product Reviews
Turn real customer experiences into social proof that sells. CWILL Product Reviews automatically collects photo and video reviews and displays them in on-brand widgets—building the trust that turns browsers into buyers.
- Photo and video reviews collected automatically, no manual outreach
- AI-powered summaries make reviews easy to skim
- Requests timed to delivery, not shipment, for higher response rates
Loyalty & Referrals
Reward customers for repeat purchases, referrals, reviews, and social actions—growing your list and bringing customers back without a dedicated loyalty budget.
- Rewards for purchases, referrals, reviews, and social actions
- Referrals run on your existing customers, not new ad spend
- Works across online and Shopify POS
What brands achieve with CWILL
2X
Higher conversion rate
Automated review requests, AI-written summaries, and multilingual translations build the trust that gets shoppers to buy.
45%
Higher customer lifetime value
A loyalty program that rewards repeat purchases and referrals turns customers into a recurring revenue source.
35%
Lower acquisition costs
Rewarding customers for referrals brings in high-intent shoppers for less than paid ads cost.
Built to work with your existing tools
Built for Shopify
Built for Shopify certified and integrates directly with your store to help you drive repeat purchases and grow lifetime value.
Shopify app partners
Connects with apps like Shopify Flow, Klaviyo, and PushOwl, so your existing marketing tools work together automatically.
Grow with CWILL integrations
Works with other CWILL apps—like Order Tracking, SEO & Speed, and AI Chat—so the trust you build through reviews and loyalty carries through the rest of the customer journey.
Real results from brands like yours
200% more reviews collected
LAMZU turned social proof into a sales engine
LAMZU struggled to convert buyers without visible social proof. After automating review requests and incentivizing photo and video UGC, review collection doubled—and repeat purchases followed.
18,000+ loyalty members in 3 months
Phrozen turned new customers into vocal fans
Phrozen needed to build loyalty fast to grow sustainably. Pairing a rewards program with automated review collection did both—pulling in 1,200+ reviews within two months and lifting average order value by 50% as first-time buyers became repeat customers.
What our customers are saying
I’m loving this app so far. It’s easy to set up, and the customer service team has been quick and responsive in helping us get the perfect setup.
Mindful Mantra Embroidery (UK)
August 2, 2024
Great points program — very helpful for our POS system. It’s easy to see remaining points on screen, and rewards redeem with one tap.
Natural Focus (Canada)
April 2, 2024
After trialing nearly every loyalty app on the Shopify marketplace, CWILL Loyalty stood out for the best value-to-features ratio. Their 24/7 live chat is another plus.
Adventure Carry (Australia)
April 3, 2024
The post-purchase and retention suite Shopify brands trust
$10M+ in Klaviyo customer revenue
$10M+ in Klaviyo customer revenue
15,000+ Shopify reviews
4.9-star rating
Shopify App Store and G2
Built for Shopify certified
All apps meet highest standards
24/7 live support
Global, always-on
Frequently asked questions
Review requests go out when the product is delivered, not when it ships—so customers are asked while the experience is still fresh. That timing drives more reviews, and better feedback.
No. You can launch a loyalty program without a dedicated budget for it, since the program pays for itself through the repeat purchases and referrals it drives. You can also set a minimum price threshold, to maintain margins, and ensure customers can’t get free products fraudulently.
Referral programs run on your existing customers instead of new ad spend. A referred customer arrives with built-in trust, converts at a higher rate, and costs far less to acquire than one from paid ads.
Yes. They're separate tools today, though built to work together. Turn on the one you need first and add the other later.
Discover your new post-purchase and retention experience
Map your unique challenges with a CWILL expert. Most brands leave their demo with an actionable retention strategy the same week.
Book a demo