Post-purchase and retention software, built from the inside

Bo Liu spent years selling online before he built software for anyone else. One problem kept costing him real money: his store’s logistics data was fragmented and opaque—buyers couldn’t see where their orders were, complaints piled up, and the losses added up. This wasn’t a gap we found in a market report. It was a problem one of us was living through.

So in 2014, Bo and Clooney Wang built the fix—a parcel tracking system, live in about a month. Other merchants wanted the same thing, then kept asking for more—order tracking, returns, reviews, loyalty, email, AI chat, SEO. Each product exists because a merchant asked for it, and that’s still how we decide what to build. One rule holds: a product has to be worth using on its own before it earns a place beside the others.

We started as Channelwill, a name about channels and logistics. As we grew, the focus shifted to something bigger—customers, commerce, connection. That’s the C in CWILL, pronounced “quill.”

The first time we visited a client, more than 30 agents were dedicated to one question: “Where is my order?” We came back later to find one agent handling it—the other 29 had moved to work that grew the business. That’s what we’ve been doing ever since.