Straightforward pricing,
built to scale with you
Every CWILL capability—Order Tracking, Returns & Exchanges, Product Reviews, Loyalty & Referrals, Pop-up & Email Marketing, AI Chat, SEO & Speed—has free and paid tiers, so you only pay for what you need. They're built to work together, and priced that way too.
Select a product from the menu to see individual plans and pricing.
Powering 30,000+ Shopify & DTC brands
Product Reviews
Build trust, keep customers coming back, and meet your customer retention goals.
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Every plan covers the essentials. Expand a category below to see exactly what changes as you grow.
Why brands trust CWILL pricing
No surprise fees when order volume grows past a threshold
Free plans are real—no credit card required
Paid plans are prices for the $3M-$50M revenue range
Cancel anytime—no annual lock-in required on most plans
Frequently asked questions
Loyalty & Referrals paid plans share a free trial period—no charges while it runs.
Product Reviews offers unlimited review requests across all plans.
Loyalty & Referrals usage is measured by monthly order volume—your plan includes a set number of orders, with additional orders billed per 100.
Yes, you can change your plan any time. Upgrades take effect immediately. Downgrades take effect once your current plan ends—and switching from annual to monthly counts as a downgrade, so it takes effect once the annual plan expires.
Yes, for Loyalty & Referrals—you can adjust the per-100-order overage rate independently. Product Reviews doesn't offer this yet.
Yes, for both—since providers don't share data with each other, switching means manually moving your historical data over.
For Product Reviews, export your file from your current app and upload it through CWILL's migration import; we parse it automatically, so no reformatting is needed. Loyalty data is trickier, since every provider structures it differently—if your migration is complex, our team can help you move it over faster.
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Map your unique challenges with a CWILL expert. Most brands leave their demo with an actionable retention strategy the same week.
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