CWILL comparison
How does CWILL Post-Purchase compare to Malomo? If you’re looking for the best alternative to Malomo or evaluating top Malomo competitors, discover why brands are choosing CWILL Post-Purchase to deliver a better post-purchase experience.
CWILL Post-Purchase and Malomo both enhance the post-purchase journey, but they cater to different merchant priorities.
CWILL Post-Purchase is purpose-built for Shopify, powering 30,000+ Shopify & DTC brands across tracking, returns, and shipping protection, all while improving customer satisfaction and driving repeat purchases. With a generous free plan, a 7-day trial, and plug-and-play setup, CWILL Post-Purchase is a cost-effective and scalable choice for fast-growing DTC brands.
Malomo turns order tracking into a branded marketing touchpoint for Shopify merchants. With custom tracking pages and automated email/SMS updates, it helps boost engagement and retention post-purchase. While there’s no free plan, it’s ideal for brands focused on loyalty and customer experience.
CWILL Post-Purchase started as an order tracking app for Shopify merchants and has grown into a complete post-purchase suite. Today, we help DTC brands build customer loyalty and earn new revenue, all while simplifying post-purchase operations.
With support for 1,600+ carriers, real-time tracking, estimated delivery dates, returns management, and built-in shipping protection, CWILL Post-Purchase powers 30,000+ Shopify & DTC brands. We turn tracking pages and shipping notification emails into branded touchpoints that engage shoppers and drive repeat purchases.
Returns? We’ve got it covered. Smart exchange suggestions help turn refunds into exchanges, while fewer “Where's my order?” and “Where's my refund?” messages mean your support team can focus on delivering better customer experiences. From checkout to final delivery and beyond, CWILL Post-Purchase powers every step of the post-purchase journey.
Malomo is a post-purchase marketing platform that goes beyond basic tracking, helping Shopify brands turn everyday delivery updates into memorable, revenue-generating touchpoints. It transforms order updates into opportunities to connect, engage, and build loyalty after checkout.
You can design fully custom tracking pages, automate delivery notifications via email and SMS, and integrate with Klaviyo, Postscript, and Attentive to stay on-brand every step of the way. It’s built for marketing teams, not developers, making it easy to launch quickly.
Malomo doesn’t offer a free plan, and pricing starts at $49/month. It’s best suited for fast-growing or established DTC brands that prioritize retention, storytelling, and delivering a polished customer journey even after the sale.
Here’s a complete comparison between CWILL Post-Purchase and Malomo. (Information as of May 27, 2025. Updates are welcome if you spot any discrepancies.)
| Feature |  | Malomo |
|---|---|---|
| General | ||
| Built for Shopify | ✔ | — |
| Standardized Order Statuses | 9 | 9 |
| Carrier Integrations | 1,600+ | 2,000+ |
| Carrier Auto-Detection | ✔ | ✔ |
| Automatic Tracking Information Sync | ✔ | ✔ |
| CSV Import | ✔ | — |
| CSV Export | ✔ | — |
| Dropshipping Mode | ✔ | — |
| Custom Order Status | ✔ | — |
| Shipping Protection | ✔ | — |
| Returns and Exchanges Management | ✔. Sync return status and operation records to the Shopify backend; one dashboard to manage all returns | Requires Loop Returns integration to enable a return portal linked from tracking pages |
| Returns Status Tracking | Merchant side | Displays return/exchange link on “Delivered” tracking pages via Loop Returns integration |
| API & Webhook Access | ✔ | ✔ |
| Headless Compatible | ✔ | ✔ |
| Branded Tracking Page | ||
| Order Lookup Widget | ✔ | ✔ |
| Customization | Supports CSS & HTML, with code examples available | Customize in Shopify’s theme editor; supports custom CSS and code |
| Themes | 2 | 1 |
| Product Recommendation | AI-powered recommendation and specific collection setup | Set featured products |
| Estimated Delivery Date | Flexible timeframe setting, advanced settings based on destinations, automatic correction with tracking info from carriers | ✔ |
| Custom Shipment Status | Supports 3 custom pre-fulfillment statuses | — |
| Ready for Pickup Location | ✔ | — |
| Last-Mile Delivery | Last-mile carriers: YunExpress, Yanwen, 4PX, AliExpress Standard Shipping, CNE Express, CJ Packet, and YDH | — |
| Shipping Protection Claim Portal | ✔ | — |
| Tracking Page Variations | — | ✔ |
| Tracking Page Languages | Preview in English, supports 34 languages, and auto-translate tracking info by customer language (browser/store language) (Professional plan) | English |
| SEO Title & Description | ✔ | ✔ |
| Tracking Page URL Changes | ✔ | ✔ |
| Redirect from Shopify Order Status Page | ✔ | — |
| Shipping Notifications | ||
| Notification Types | — | — |
| Delivery Status Triggers | — | — |
| Pre-Built Email Templates | — | — |
| Product Recommendations | — | — |
| Email Template Languages | — | — |
| Editor Type | — | — |
| Email Sender | — | — |
| Post-Purchase Plays | ||
| Integrations | — | ✔ |
| Order Notification | — | ✔ |
| Post-Purchase Ideas | — | ✔ |
| Segmentation | — | ✔ |
| Tracking Page | — | ✔ |
| Shipping Protection | ||
| Type | Powered by Seel, customer-paid insurance | — |
| Carbon Neutral Shipping | ✔ | — |
| Coverage of Protection | Loss, damage, delay, and theft (porch piracy) | — |
| Protection Widget | At the cart drawer/cart page and the checkout page for Shopify Plus stores | — |
| 24/7 Claim Resolution | 24/7, and the claim portal includes email and the tracking page | — |
| Order Refunds | Within 48 hours on average, sent via email on a prepaid credit card for quick resolution | — |
| Multiple currencies and languages | Supports 6 currencies and 11 languages | — |
| Branded Return Page | ||
| Embedded in your store | ✔ | A link directly to the Loop Returns portal on the tracking page with a “delivered” status |
| Customize Return Page URL | ✔ | — |
| Order Matching Method | Order number + email or phone, or email + email verification | — |
| Return Request Widget | ✔, and you can add it to the order status page for one click to request returns | — |
| Customization | Visual editor | — |
| Return Page Languages | Sync the store's published language | — |
| Return Policy Entrance | ✔ | — |
| Return Policy Customization | ✔ | — |
| Custom Return Policy URL | ✔ | — |
| Automated Return Notifications | ||
| Notification Types | — | |
| Email Sender Info | Customizable | — |
| Return Status Triggers | 7 kinds of triggers, including return request confirmation/approved/rejected; refund to store, discount/gift card/original payment method; exchange order created | — |
| Pre-Built Email Template | Customizable + supports liquid variables | — |
| Email Template Languages | English + full translation in other published languages + optional auto-adaptation by customer preference | — |
| Return Solutions | ||
| Refund to the Original Payment Method | ✔ | — |
| Exchange for the Same Items | ✔ | — |
| Exchange for Different Items | ✔ | — |
| Variant Exchanges | ✔ | — |
| Refund to Store Gift Card | ✔ | — |
| Refund to Store Discount | ✔ | — |
| Return Reason Library | Supports default, custom, and grouped return reasons | — |
| Return Shipping Method | ||
| Ship with Return Labels Provided by Merchants | ✔ | — |
| Door-to-Door Pickup | ✔ | — |
| Ship on Your Own | ✔ | — |
| Green Returns | ✔ | — |
| Return Logistics Integration | 17 more carriers; USPS supports prepaid return labels, QR codes, and auto-tracking return shipping status | — |
| Return Shipping Labels | Set return label fees, support up to 3 return labels for each request | — |
| Return Address | Auto-sync with your Shopify store if left blank; multiple addresses supported | — |
| Packing Slip | ✔ | — |
| Return Rules | ||
| Return Window | Flexible return window start date (order created/fulfilled/delivered) | — |
| Block Setting | Set rules for returnable items | — |
| Restocking Fee | Flexible setting rules | — |
| Shipping Fee | ✔ | — |
| Return Rewards | ✔ | — |
| Return Automation | ||
| Return Request Auto-Approval | ✔ | — |
| Rich Automation Rule Builder | ✔ | — |
| Analytics | ||
| Shipment & Tracking Analytics | Shipment, order-to-delivery time, transit time, exceptions, order lookup, and shipping notification reports | Active orders, shipping performance, time in transit/fulfillment, problem order reports |
| Marketing Performance Insights | Product recommendation performance, coupon usage report | Tracking page revenue, email performance reports |
| Returns and Exchange Analytics | Exchange upsell value, retained revenue, return requests data, return rates, return shipping costs, shipping fee, restocking fee, return rewards, return variants, return reasons | — |
| Saved Revenue (via shipping protection) | ✔ | — |
| Third-Party Integrations | ||
| Order Tracking Integration | 2 eCommerce platforms (Shopify, Shopify Plus & WooCommerce); 50+ popular tools, including PayPal, Shopify Flow, PageFly, GemPages, Klaviyo, Yotpo, Judge.me, Zendesk, Gorgias, Weglot, Dropshipman, Dsers, etc. | 1 eCommerce platform (Shopify and Shopify Plus); 25 popular tools, including Klaviyo, Zendesk, Loop, Yotpo, etc. |
| Returns and Exchanges Integration | Add-ons of CWILL Order Tracking and Webhooks | — |
| Customer Support | ||
| Remove the "Powered by" Message | ✔ | ✔ |
| Help Center | ✔ | ✔ |
| 24/7 Live Chat Support | ✔ | — |
| Customer Success Manager | Enterprise plan | — |
| Dedicated Onboarding Manager | Enterprise plan | Concierge onboarding (Growth plan) |
| Dedicated Priority Support | Enterprise plan | Growth plan |
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