CWILL comparison
How does CWILL Post-Purchase compare to 17TRACK? If you’re looking for the best alternative to 17TRACK or evaluating top 17TRACK competitors, discover why brands are choosing CWILL Post-Purchase to deliver a better post-purchase experience.
CWILL Post-Purchase and 17TRACK both enhance the post-purchase journey, but they cater to different merchant priorities.
CWILL Post-Purchase is purpose-built for Shopify, powering 30,000+ Shopify & DTC brands across tracking, returns, and shipping protection, all while improving customer satisfaction and driving repeat purchases. With a generous free plan, a 7-day trial, and plug-and-play setup, CWILL Post-Purchase is a cost-effective and scalable choice for fast-growing DTC brands.
17TRACK is a leading global package tracking platform supporting 3,500+ carriers. It offers unified shipment tracking, real-time updates, and multilingual support for both merchants and consumers. With web, app, and API access, 17TRACK simplifies cross-border logistics and enhances delivery visibility.
CWILL Post-Purchase started as an order tracking app for Shopify merchants and has grown into a complete post-purchase suite. Today, we help DTC brands build customer loyalty and earn new revenue, all while simplifying post-purchase operations.
With support for 1,600+ carriers, real-time tracking, estimated delivery dates, returns management, and built-in shipping protection, CWILL Post-Purchase powers 30,000+ Shopify & DTC brands. We turn tracking pages and shipping notification emails into branded touchpoints that engage shoppers and drive repeat purchases.
Returns? We’ve got it covered. Smart exchange suggestions help turn refunds into exchanges, while fewer “Where's my order?” and “Where's my refund?” messages mean your support team can focus on delivering better customer experiences. From checkout to final delivery and beyond, CWILL Post-Purchase powers every step of the post-purchase journey.
17TRACK started as a global tracking tool for online shoppers and has grown into one of the most comprehensive package tracking platforms in the world. Today, it supports both consumers and eCommerce businesses, helping them track shipments from over 3,500 carriers across 230+ countries and regions.
With real-time tracking updates, multilingual support, auto carrier detection, and customizable tracking pages, 17TRACK makes it easier for merchants to deliver transparency and peace of mind to customers. It also offers API integration and works seamlessly with eCommerce platforms like Shopify and WooCommerce.
With 17TRACK, tracking isn’t just about shipment updates—it’s about enhancing the post-purchase experience, reducing customer inquiries, and improving cross-border logistics efficiency at scale.
Here’s a complete comparison between CWILL Post-Purchase and 17TRACK. (Information as of May 15, 2025. Updates are welcome if you spot any discrepancies.)
| Feature |  | 17TRACK |
|---|---|---|
| General | ||
| Standardized Order Statuses | 9 | 10 |
| Carrier Integrations | 1,600+ | 3,500+ |
| Carrier Auto-Detection | ✔ | ✔ |
| Automatic Tracking Information Sync | ✔ | ✔ |
| CSV Import | ✔ | ✔ |
| CSV Export | ✔ | ✔ |
| Dropshipping Mode | ✔ | ✔ |
| Custom Order Status | ✔ | ✔ |
| Shipping Protection | ✔ | ✔ |
| Return Management | Sync return status and operation records to the Shopify backend; one dashboard to manage all returns | ✔ |
| Returns Status Tracking | ✔ | — |
| API & Webhook Access | ✔ | ✔ |
| Branded Tracking Page | ||
| Order Lookup Widget | ✔ | ✔ |
| Customization | Supports CSS & HTML, with code examples available | Supports CSS |
| Themes | 2 | 2 |
| Product Recommendation | AI-powered recommendation and specific collection setup (Essential plan) | Smart algorithm to recommend products (Pro plan) |
| Estimated Delivery Date | Flexible timeframe setting, advanced settings based on destinations, automatic correction with tracking info from carriers (Essential plan) | Flexible timeframe setting, advanced settings based on industry, order cutoff time, and order processing time (Pro plan) |
| Custom Shipment Status | Supports 3 custom pre-fulfillment statuses | Edit order statuses within the standard set |
| Ready for Pickup Location | ✔ | — |
| Last-Mile Delivery | Last-mile carriers: YunExpress, Yanwen, 4PX, AliExpress Standard Shipping, CNE Express, CJ Packet, and YDH | Last-mile carriers: 4PX, China Post, Cainiao, and CJ Packet |
| Shipping Protection Claim Portal | ✔ | ✔ |
| Apple Wallet Order Tracking | — | ✔ |
| Tracking Page Languages | Preview in English, supports 34 languages, and auto-translate tracking info by customer language (browser/store language) (Professional plan) | Preview in English, supports 20+ languages, and auto-language adaptation (browser/store language) (Premium plan) |
| SEO Title & Description | ✔ | — |
| Tracking Page URL Changes | ✔ | ✔ |
| Redirect from Shopify Order Status Page | ✔ | ✔ |
| Shipping Notifications | ||
| Notification Types | ||
| Delivery Status Triggers | 7, Info received, in transit, out for delivery, delivered, exception, failed attempt | 8, Info received, in transit, out for delivery, available for pickup, delivered, undelivered, alert, expired, and customizable conditions |
| Pre-Built Email Templates | ✔ | ✔ |
| Product Recommendation | Product recommendations and discounts in the notification emails (Essential plan) | — |
| Email Template Languages | English + full translation in other published languages + optional auto-adaptation by customer language | English |
| Editor Type | Visual & HTML editor | Supports Unlayer editor |
| Email Sender | Customizable | Customizable |
| Shipping Protection | ||
| Type | Powered by Seel, customer-paid insurance | Powered by Seel, customer-paid insurance |
| Carbon Neutral Shipping | ✔ | ✔ |
| Coverage of Protection | Loss, damage, delay, and theft (porch piracy) | Loss, damage, delay, and theft (porch piracy) |
| Protection Widget | At the cart drawer/cart page and the checkout page for Shopify Plus stores | Inserted and displayed on the cart page |
| 24/7 Claim Resolution | 24/7, and the claim portal includes email and the tracking page | 24/7, and the claim portal includes email and the tracking page |
| Order Refunds | Within 48 hours on average, sent via email on a prepaid credit card for quick resolution | Within 48 hours on average, sent via email on a prepaid credit card for quick resolution |
| Multiple Currencies and Languages | Supports 6 currencies and 11 languages | Supports 6 currencies and 4 languages |
| Branded Return Page | ||
| Embedded in your store | ✔ | ✔ |
| Customize Return Page URL | ✔ | ✔ |
| Order Matching Method | Order number + email or phone, or email + email verification | Order number + email |
| Return Request Widget | ✔. Add it to the order status page for one-click return requests | ✔ |
| Customization | Visual editor | Visual editor |
| Return Page Languages | Sync the store's published language | Supports 20+ languages, and auto-language adaptation (browser/store language) (Premium plan) |
| Return Policy Entrance | ✔ | ✔ |
| Return Policy Customization | ✔ | ✔ |
| Custom Return Policy URL | ✔ | ✔ |
| Automated Return Notifications | ||
| Notification Types | ||
| Email Sender Info | Customizable | Customizable |
| Return Status Triggers | 7 kinds of triggers, including return request confirmation/approved/rejected; refund to store, discount/gift card/original payment method; exchange order created | 7 kinds of triggers, including return request received/approved/rejected/canceled; items returned; “Return items refund only request” resolved; “Exchange for the same item” request resolved |
| Pre-Built Email Template | Customizable + supports liquid variables | Customizable + supports drag-and-drop editing |
| Email Template Languages | English + full translation in other published languages + optional auto-adaptation by customer preference | English + 32 manually added languages |
| Return Solutions | ||
| Refund to the Original Payment Method | ✔ | ✔ |
| Exchange for the Same Items | ✔ | ✔ |
| Exchange for Different Items | ✔ | ✔ |
| Variant Exchanges | Replace with the same item when there is a price difference | ✔ |
| Refund to Store Gift Card | ✔ | — |
| Refund to Store Discount | ✔ | — |
| Refund for Unfulfilled Items | — | ✔ |
| Retain Pop-Up Window | — | ✔ |
| Return Reason Library | Supports default, custom, and grouped return reasons | Supports default return/exchange and refund reasons |
| Return Shipping Method | ||
| Ship with Return Labels Provided by Merchants | ✔ | ✔ |
| Door-to-Door Pickup | ✔ | — |
| Ship on Your Own | ✔ | ✔ |
| Green Returns | ✔ | ✔ |
| Return Logistics Integration | 17 more carriers; USPS supports prepaid return labels, QR codes, and auto-tracking return shipping status | 5 carriers, but you need to add the carrier account manually; USPS supports prepaid return labels, QR codes, and auto-tracking return shipping status |
| Return Shipping Labels | Set return label fees, support up to 3 return labels for each request | — |
| Return Address | Auto-sync with your Shopify store if left blank; multiple addresses supported | Manually add the return address, and multiple addresses supported |
| Packing Slip | ✔ | — |
| Return Rules | ||
| Return Window | Flexible return window start date (order created/fulfilled/delivered) | Return window start date: order delivery date, order shipping date |
| Block Setting | Set rules for returnable items | Add non-returnable collections or products to a blocklist |
| Restocking Fee | Flexible setting rules | — |
| Shipping Fee | ✔ | ✔ |
| Return Rewards | ✔ | — |
| Return Automation | ||
| Return request Auto-Approva | ✔ | ✔ |
| Auto Refund | — | ✔ |
| Rich Automation Rule Builder | ✔ | ✔ |
| Analytics | ||
| Shipment & Tracking Analytics | Shipment, order-to-delivery time, transit time, exceptions, order lookup, and shipping notification report | Shipment, transit time, exceptions, tracking page, and on-time shipments performance details |
| Marketing Performance Insights | Product recommendation performance, coupon usage report | Tracking page metrics, including page views, marketing clicks, marketing click distribution, and product recommendation clicks |
| Returns and Exchange Analytics | Exchange upsell value, retained revenue, return requests data, return rates, return shipping costs, shipping fee, restocking fee, return rewards, return variants, return reasons | RMAs, return rate, value of return goods, return amount, and top return products |
| Saved Revenue (via shipping protection) | ✔ | ✔ |
| Third-Party Integrations | ||
| Order Tracking Integration | 2 eCommerce platforms (Shopify & WooCommerce); 50+ popular tools, including PayPal, Shopify Flow, PageFly, GemPages, Klaviyo, Yotpo, Judge.me, Zendesk, Gorgias, Weglot, Dropshipman, Dsers, etc. | Tracking API for eCommerce sellers; 9 popular tools for Shopify app, including Apple Wallet, PayPal, Klaviyo, Shopify Flow, Trustpilot |
| Returns and Exchanges Integration | Add-ons of CWILL Order Tracking and Webhooks | — |
| Customer Support | ||
| Remove the "Powered by" Message | ✔ | ✔ |
| Help Center | ✔ | ✔ |
| 24/7 Live Chat Support | ✔ | Premium plan |
| Customer Success Manager | Enterprise plan | — |
| Dedicated Onboarding Manager | Enterprise plan | — |
| Dedicated Priority Support | Enterprise plan | Premium plan |
| Custom Platform Integrations | — | Premium plan |
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