Turn first-time buyers into repeat customers
A well-designed rewards program increases customer lifetime value, drives higher average order sizes, and strengthens brand loyalty. CWILL Loyalty & Referrals is the customer loyalty program software built for Shopify and DTC brands. It’s simple to build points programs, VIP tiers, and referral incentives that turn shoppers into repeat customers.
Powering 30,000+ Shopify & DTC brands
Build loyalty from the first purchase
CWILL Loyalty & Referrals helps you keep the customers you already have and grow them into loyal customers.
Turn every action into rewards
Create a rewards system that gives customers points for sign-ups, purchases, social shares, and reviews. And let customers redeem their points for discounts, perks, and free products, encouraging repeat business.
Make loyal customers feel extra special
Give your best customers exclusive perks and early access. Create VIP tiers that unlock better rewards as they move up—keeping them coming back for more.
Let customers spread the word
Turn customers into your best marketers with a referral program that rewards them for inviting friends—think exclusive discounts or store credit for every successful referral. Happy customers spread the word, expanding your reach without extra ad spend.
Give customers a rewards home base
A loyalty page—styled to match your brand—gives customers a clear place to learn about your program, sign up, and track their rewards.
CWILL Loyalty & Referrals does the work, so you don’t have to
Build customer loyalty automatically, with no manual setup required.
Automated reminders
Emails keep customers up to date on new points, discounts, and special offers. Rewards that expire give them a reason to act, and showing their points balance at checkout makes the payoff clear the moment they buy.
Built to scale
CWILL Loyalty & Referrals works with Shopify POS, supports multiple languages, and lets you import data from other loyalty apps—so it's quick to set up on your site. Our 24/7 support team is here to help you build a loyalty program that works for your store.
Real results from brands like yours
2,000% coupon redemption rate increase
COOFANDY turned checkout into a loyalty moment
COOFANDY upgraded their loyalty program with coupons and points visible at checkout—driving a 2,000% increase in redemption rate.
50% lower customer acquisition cost
Grundig E-bikes built trust in a crowded category
By launching gamified loyalty and referral rewards, Grundig E-bikes cut acquisition costs by 50%.
What our customers are saying
Great points program and helpful POS system. It does nearly everything we need, and the remaining points are easy to see—which is especially important for us.
Natural Focus
3 months using the app
After trialing almost every loyalty app on the Shopify marketplace, CWILL Loyalty & Referrals stood out as the best value.
Adventure Carry
2 months using the app
I love this app. The features are amazing, and it is so simple and user-friendly—even for someone who is not great with tech.
Mindful Mantra Embroidery
5 months using the app
The post-purchase & retention suite Shopify brands trust
$10M+ in Klaviyo customer revenue
$10M+ in Klaviyo customer revenue
15,000+ Shopify reviews
4.9-star rating
Shopify App Store and G2
Built for Shopify certified
All apps meet highest standards
24/7 live support
Global, always-on
Frequently asked questions
CWILL Loyalty & Referrals is customer loyalty program software built for DTC brands on Shopify. It makes it easy to launch and run loyalty programs that keep customers coming back and grow your base over time.
Yes. It's built for DTC brands and works with Shopify POS, so you can run one loyalty program across your online store and in person. It's also a great fit for local businesses that want lasting relationships with their customers.
Start by knowing your profit margins and deciding what rewards you can afford—like a discount for first-time buyers or free shipping. Keep rewards sustainable so they don't eat into your profits. From there, set up a points-based or tiered program and a referral program. Finally, add an always-visible widget and a loyalty page to your storefront so customers can find your program.
Track a few key metrics:
- Loyalty members: how many customers have joined your program.
- Customer lifetime value: how much a customer spends with you over time.
- Reward-driven sales: sales made with your loyalty discount codes.
- Referral sales: revenue from your referral program.
- A built-in dashboard also lets you watch engagement and other metrics in real time.
Switching is simple. Import your existing loyalty data by CSV under Preferences, then recreate your past offers and reward earlier customer actions for a smooth transition.
See what CWILL Loyalty & Referrals can do for your brand
Map your unique challenges with a CWILL expert. We’ll show you how to turn shoppers into super fans.
Book a demo