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TrustWILL Loyalty & Referrals (Formerly Trustoo)
From 'Like it' to 'Love it!' Your all-in-one loyalty solution

A well-designed rewards program increases customer lifetime value, drives higher average order sizes, and strengthens brand loyalty. With CWILL’s TrustWILL Loyalty (formerly Trustoo Loyalty), create your own points programs, VIP tiers, and referral incentives to give you the rewards program you need to stand out from the competition. Everything to turn your shoppers into your number-one fans.

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Loyalty Referrals Solution Metrics
Loyalty Referrals Solution Widget
Loyalty Referrals Solution Impact ON Revenue
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50,000+

DTC brands choose us

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Unlock forever loyalty from first purchases

Stop chasing new customers while neglecting those you already have. Build a powerful revenue growth engine that fosters long-lasting brand loyalty.

Build Loyalty with Points

Reward customers with every action

Create a rewards system that incentivizes every interaction with points—sign-ups, purchases, social media shares, and product reviews. Allow customers to redeem their points for exclusive discounts, special perks, and even free products, encouraging repeat business.

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Establish Exclusivity with VIP Tiers

Create tiers that reward your loyal customers with better rewards and exclusive perks

Show your best customers some extra love with exclusive perks, early access, and more. TrustWILL VIP tiers let shoppers unlock better rewards, like discounts, as they move up in status by engaging with your brand. Incentivize customers to move up in tiers for better rewards, boosting brand loyalty and purchase frequency.

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Referral Incentives—Create Brand Advocates

Create a cycle of organic growth

Turn your customers into your best marketers with a referral program that rewards them for bringing friends on board. Offer enticing incentives, like exclusive discounts or store credits, for every successful referral through TrustWILL Referrals. The best part? Happy customers do the work for you, spreading the word authentically and expanding your brand's reach effortlessly.

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Customizable & Dedicated Reward Panel

Understand how your program works, sign up, and track rewards—all in one place

A dedicated loyalty program page serves as the central hub where both new and existing customers can learn, engage, and take advantage of your rewards. Align it with your brand's look and feel while making key benefits stand out. It also provides a go-to destination that keeps customers returning.

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Loyalty Points System
Vip Tiers Program
Referral Program
Brand Loyalty Widget Customization
42%

More Loyalty Members

56%

Higher Customer Lifetime Value

15%

Increase in Total Revenue

35%

Lower Customer Acquisition Cost

TrustWILL Loyalty does more, so you don't have to

Avoid juggling loyalty tasks. Let TrustWILL Loyalty automate engagement, ignite customer obsession, and scale your brand globally—all with an effortless setup.

Automated Engagement & Timely Reminders

Customer Obsessed & User Friendly

Effortless sales: emails, urgency & instant points

Keep customers informed with automatic emails on new points, upcoming discounts, and special surprises. Add urgency by setting points and reward expiration to encourage quicker returns. Real-time points displays show exactly how many points can be earned or redeemed at checkout, boosting conversions with clear, instant benefits.

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Engage Customers With Auto Notifications
Engage Customers With Auto Notifications

Real voice from our real customers

Our loyalty solution helps brands build lasting customer loyalty and drive repeat purchases. But don't take our word for it, see what our customers say:

G2 Best Real Estate Software Products 2026
G2 Momentum Leader 2026
G2 High Performer Software 2026
G2 Best Support 2026
G2 Users Most Likely to Recommend 2026
G2 Best Estimated ROI 2026
Adventure CarryAbout 2 months using the app
AU Flag

After trialing almost all the Loyalty apps on Shopify marketplace, Loloyal was the one that stood out for the best value to features ratio.

PlantFlowerSeeds5 months using the app
US Flag

Super duper awesome! We love using this app and our sales have gone through the roof since using it!

A&A Asian Food StoreAbout 2 years using the app
US Flag

Awesome App! We've been using it for several years now. The customer support is great! Customers love the points system, both online and offline.

Natural Focus3 months using the app
CA Flag

Great points program, very helpful for the POS system, pretty much does all I need, easy to see the remaining points on the screen which is really important for us.

Mindful Mantra Embroidery5 months using the app
GB Flag

I love this app. The features are amazing and it's so simple and user-friendly to use (for someone who's not great with tech like me!).

Vulcanet3 months using the app
FR Flag

Nous avions besoin de personnaliser les widgets sur cette application, le service commercial a été très réactif et d'une aide précieuse.

Hijab Heela7 months using the app
US Flag

I enjoy this app very much. It's a fun way to make your customers work for you. And you are able to reward your loyal customers in a nice way.

Adventure CarryAbout 2 months using the app
AU Flag

After trialing almost all the Loyalty apps on Shopify marketplace, Loloyal was the one that stood out for the best value to features ratio.

PlantFlowerSeeds5 months using the app
US Flag

Super duper awesome! We love using this app and our sales have gone through the roof since using it!

A&A Asian Food StoreAbout 2 years using the app
US Flag

Awesome App! We've been using it for several years now. The customer support is great! Customers love the points system, both online and offline.

Natural Focus3 months using the app
CA Flag

Great points program, very helpful for the POS system, pretty much does all I need, easy to see the remaining points on the screen which is really important for us.

Frequently asked questions

Want to launch a loyalty program?

Book a free strategy call today. Discover your shortcut to turning shoppers into super fans.

TRUSTED BY LEADING SHOPIFY BRANDS WORLDWIDE
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30K+

Customers Worldwide

$216B+

Yearly Impacted Revenue