CWILL Case Studies
beautiful-earth-boutique

Beautiful Earth Boutique Boosts Repeat Sales by 21%

Industry
Apparel & Accessories
Location
United Kingdom flagUnited Kingdom
A Beautiful Earth Jewelry necklace next to logo
21%
Surge in Sales from Tracking Page
6%
Uplift in Customer Satisfaction
76.8%
ROI
beautiful-earth-boutique
Beautiful Earth Boutique, a London-based brand, isn't just another jewelry store. With a unique collection of nature-inspired designs, they've won over customers in 60+ countries. Founded by a team with diverse expertise, they knew from the outset that a top-notch post-purchase service system was crucial.  Seema P, the Founder and COO, remarked, "Our vision was always about more than just selling jewelry. It was about the entire customer journey."
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Business Profile

Brand: Beautiful Earth Boutique

Industry: Accessories

Platform: Shopify Plus 

Country: United Kingdom

Year Founded: 2020

Employees: 11-50

Usage: Since July 2020

Carriers: 10+

Integration: Gorgias

The Challenge

Catering to a global audience comes with its own set of challenges. With customers in over 60 countries and multiple carriers to manage, ensuring accurate package tracking was a significant hurdle. Moreover, the team wanted to enhance their live chat service, powered by Gorgias, to offer real-time order updates. Recognizing the potential of the tracking page as a potent marketing tool, they sought a solution that could amplify this channel.

The Solution

CWILL Order Tracking emerged as the perfect ally for Beautiful Earth Boutique. Its robust package tracking capabilities and seamless integration with Gorgias meant customers could receive real-time updates directly through live chat. 

Seema P noted, “CWILL transformed our post-purchase experience. It wasn’t just about tracking; it was about engaging our customers even after a sale.”

The Results

  • Boosted Engagement with 4.3 Average Lookups: Customers were not only tracking their orders, but also engaging with the brand, checking their order status an average of 4.3 times.
  • 21% Surge in Sales from Tracking Page: By strategically recommending products on the tracking page, Beautiful Earth Boutique saw a 21% boost in repeat sales.
  • 6% Uplift in Customer Satisfaction: Proactive shipping updates and the seamless live chat experience led to a 6% increase in their customer satisfaction score.
  • 76.8% ROI through CWILL’s Marketing Channel: Seema P said, “The ROI we achieved was beyond our expectations. It validated our decision to integrate CWILL Order Tracking.”

For Beautiful Earth Boutique, CWILL wasn’t just another tool; it was a game-changer. As they continue to dazzle customers with their jewelry, they’re confident that their post-purchase experience is second to none.

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Yearly Impacted Revenue