If you’ve been looking for Loloyal, you’re in the right place. Recently, CWILL underwent a rebrand, and as part of that change, our loyalty and referrals app, Loloyal, became CWILL Loyalty & Referrals. Here’s what it means specifically for your loyalty app.
Why the Name Changed
The rebrand reflects a shift to a connected platform. The name in the app listing and dashboard is the only update.
Everything else carries over exactly as it was:
- Loyalty points, referrals, and active campaigns
- Historical data, points balances, and settings
- Reviews and ratings
- Your existing plan and integrations (Shopify POS, Klaviyo, Judge.me, and more)
CWILL Loyalty & Referrals (Loloyal) Plans At a Glance
Nothing about your plan changed with the new name, so this will look familiar. Here’s the quick rundown of where each tier sits today.
| Plan | Price | Best for | Same as under Loloyal? |
| Free | $0/mo | Just testing loyalty | Yes, unchanged |
| Starter | $19/mo | Small stores past first sales | Yes, unchanged |
| Growth | $69/mo | Scaling stores (most popular) | Yes, unchanged |
| Custom | Custom | High-volume & enterprise | Yes, unchanged |
For order limits, overage rates, and full feature lists, see the official CWILL Loyalty & Referrals pricing page.
The Other Apps That Got Renamed
Loloyal wasn’t the only app that was renamed. Here’s how its sister apps changed:
As CWILL founder and CEO Bo Liu put it: This is not just about new names and visuals. We want to make the shopping experience seamless, and build a better future for DTC brands worldwide. Our focus remains the same: helping merchants grow their brands.
Frequently Asked Questions
Yes. Loloyal was renamed CWILL Loyalty & Referrals. Same product, same team.
No, you do not need to do anything.
Will my points, data, and reviews transfer?
Yes, everything carries over automatically.
No, pricing remains the same. See the pricing page for current plans.
