Unlock the power of retention-driven growth
TrustWILL (formerly Trustoo) helps Shopify DTC brands grow retention and lifetime value by combining high-impact reviews, UGC, loyalty, and referral programs into one powerful customer growth platform.
DTC brands choose our solution
Customer retention solution that actually pays off
Collect social proof with automated requests and incentives. Build trust with digestible AI summaries and reach every market with translations, so shoppers are always ready to buy.
Drive repeat revenue with a program that rewards loyalty and fuels word-of-mouth. Make every interaction rewarding to deepen the bond and build a growing community of loyal fans.
Stop burning cash–most ads bring nothing more than clicks. Reward your brand advocates for bringing in high-intent shoppers to lower acquisition costs and ensure sustainable growth.
Transform your retention game and scale through trust
Reviews & UGC
Build trust at first sight
Collect and display compelling photo and video reviews that stop the scroll and turn casual shoppers into confident buyers.
Authentic reviews with AI-powered summaries- Automated review requests and incentives
- Google review snippets integration and multilingual customization
Loyalty & ReferralsNurture loyalty that lasts
Stop chasing one-time shoppers. Reward your best customers smartly to maximize their lifetime value and secure long-term profit.
- More repeat sales with a loyalty program
- Lower CAC through word-of-mouth referrals
- Shopify POS and Customer Account integration
A unified retention engine for your entire team
TrustWILL helps fix funnel leaks throughout the entire customer journey. By displaying social proof, we turn interest into orders; by offering rewards, we turn one-time buyers into lifelong fans.
Trusted by 50,000+ Shopify DTC brands
LAMZU offers premium gaming keyboards and mice in the highly competitive gaming peripheral market. The brand struggled to convert potential buyers due to a lack of visible social proof.
To make a breakthrough, LAMZU adopted TrustWILL Reviews & UGC to send automated review requests and incentivize high-quality video/photo UGC. As a result, the brand’s review collection rate doubled, and they saw a 20% increase in repeat purchase revenue.
Real voice from our real customers
From the Shopify App Store to G2, thousands of five-star reviews explain the impact we deliver. Join 50,000+ brands who have made TrustWILL their go-to retention engine.
So far, I’m loving this app! It's relatively easy to set up and the customer service team has been INCREDIBLE in helping us create the perfect setup. They are very quick and responsive.
Great points program, very helpful for the POS system, pretty much does all I need, easy to see the remaining points on the screen which is really important for us, and one tap to redeem rewards.
After trialing almost all the Loyalty apps on Shopify marketplace, TrustWILL Loyalty was the one that stood out for the best value to features ratio. Another great plus is their 24/7 live chat.
As a loyal customer, I truly appreciate the excellent service you have provided. Every time I reached out, the responses were prompt, clear, and professional. The attention to detail and sense of responsibility made the entire process smooth and reassuring.
I’ve been using TrustWILL for my business, and their service is truly top-tier. Every time I contact their support team—day or night—I receive lightning-fast responses with clear, actionable solutions.
So far, I’m loving this app! It's relatively easy to set up and the customer service team has been INCREDIBLE in helping us create the perfect setup. They are very quick and responsive.
So far, I’m loving this app! It's relatively easy to set up and the customer service team has been INCREDIBLE in helping us create the perfect setup. They are very quick and responsive.
Great points program, very helpful for the POS system, pretty much does all I need, easy to see the remaining points on the screen which is really important for us, and one tap to redeem rewards.
After trialing almost all the Loyalty apps on Shopify marketplace, TrustWILL Loyalty was the one that stood out for the best value to features ratio. Another great plus is their 24/7 live chat.
As a loyal customer, I truly appreciate the excellent service you have provided. Every time I reached out, the responses were prompt, clear, and professional. The attention to detail and sense of responsibility made the entire process smooth and reassuring.
I’ve been using TrustWILL for my business, and their service is truly top-tier. Every time I contact their support team—day or night—I receive lightning-fast responses with clear, actionable solutions.
So far, I’m loving this app! It's relatively easy to set up and the customer service team has been INCREDIBLE in helping us create the perfect setup. They are very quick and responsive.
Seamless integration with your MarTech stack
Connect TrustWILL with your favorite apps in seconds. Skip complex setups and start growing revenue from day one.
Built for Shopify
TrustWILL is “Built for Shopify” certified, delivering enterprise-grade security, performance, and reliability. It integrates seamlessly with your Shopify store to help you drive repeat purchases, and grow lifetime value.
Shopify app partners
Connects seamlessly with essential Shopify apps like Shopify Flow, Klaviyo, and PushOwl, helping you create a unified loyalty and referral experience across your existing marketing stack.
Grow with CWILL integrations
We connect TrustWILL with other CWILL apps such as Order Tracking, SEO, and AI Chatbot, helping you turn trust into repeat purchases and stronger customer retention throughout the entire journey.
Let’s talk retention
Reach out to our experts and see how TrustWILL’s retention suite works in action.