SEO Specialist [Open]

CWILL (pronounced “quill”) is a leading eCommerce SaaS company trusted by 30,000+ Shopify & DTC brands worldwide. Our post-purchase and retention suite of tools — including order tracking, returns, shipping protection, reviews, loyalty, referrals, and AI-powered growth tools — helps merchants reduce support costs, recover revenue, and turn one-time buyers into loyal customers.

• Strategize for Growth: Formulate and execute comprehensive optimization strategies to elevate search engine results page (SERP) rankings and organic visibility.
• Keyword Intelligence: Conduct in-depth keyword research to identify high-value opportunities for integration across web properties and marketing collateral.
• Data-Driven Goal Setting: Establish Key Performance Indicators (KPIs) and measurable benchmarks to quantify the success and impact of marketing initiatives.
• Performance Monitoring: Analyze daily performance metrics to evaluate the effectiveness of SEO tactics and inform data-backed strategy adjustments.
• Cross-Functional Alignment: Facilitate clear communication with marketing peers to ensure brand messaging and strategic objectives remain synchronized.
• Strategic Collaboration: Partner with internal marketing teams to co-manage and scale a cohesive SEO roadmap.
• Content Excellence: Produce high-impact, SEO-optimized content, including blog posts and meta-descriptions, designed to engage users and drive conversions.
• Continuous Optimization: Perform regular content audits and link-building updates to maintain peak site health and competitive search rankings.

• 2–3+ years of proven success in developing and executing comprehensive SEO campaigns.
• Deep understanding of search engine algorithms and modern ranking methodologies.
• Proficiency in SEO industry platforms, specifically Google Analytics or Adobe Analytics.
• Expertise in keyword research and the use of advanced data mining tools.
• Ability to conduct competitive analyses to benchmark performance against industry peers.
• Exceptional written and verbal communication skills across all professional channels.
• Adept at analyzing high-volume datasets on a daily basis to drive strategy.
• Familiarity with WordPress and various other content management systems (CMS).
• Additional experience in broader marketing functions, such as customer growth and promotion, is a plus.