Head of SEO (SEO Owner) [Closed]

California, United States · 29 Oct 2025

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Employment Type: Full-time

About Us

CWILL (pronounced “quill”) is a leading eCommerce SaaS company trusted by 30,000+ Shopify & DTC brands worldwide. Our post-purchase and retention suite of tools — including order tracking, returns, shipping protection, reviews, loyalty, referrals, and AI-powered growth tools — helps merchants reduce support costs, recover revenue, and turn one-time buyers into loyal customers. 

Role Overview

We are looking for a highly business-minded Organic Growth Lead to own and scale our organic growth engine in the US market.

This role goes beyond traditional SEO. You will be responsible for turning our website and organic channels into a meaningful revenue-driving engine — improving qualified traffic, website conversion, Shopify app installs, booked demos, and overall pipeline contribution.

You will lead strategy and execution across SEO, AI search optimization (AIO / AI visibility), organic content growth, high-intent landing pages, and website conversion optimization.

This is a high-impact role for someone who combines search expertise with commercial judgment and a strong results orientation.

The right candidate can grow into a future Head of Organic Growth role as the business scales.

Key Responsibilities

  • Own the US organic growth strategy with a strong focus on business outcomes, including website-driven revenue contribution, Shopify app installs, qualified leads, and demo bookings
  • Build and execute a roadmap across SEO, AI search optimization, organic content growth, and website conversion improvement
  • Identify and prioritize the highest-impact growth opportunities across high-intent landing pages, comparison pages, integration pages, solution pages, blog/topic clusters, and conversion paths throughout the website
  • Lead both traffic growth and conversion growth, ensuring organic efforts drive measurable commercial results rather than rankings alone
  • Improve website performance by partnering with Content, PMM, Design, and Web teams on messaging, page structure, internal linking, UX, and CTA strategy
  • Drive technical SEO priorities including crawlability, indexing, page health, schema, internal links, and site architecture
  • Develop and refine the company’s approach to AI search visibility / AIO, including how our content and site show up across evolving search behaviors
  • Define performance metrics, dashboards, and reporting frameworks with Data / RevOps / Growth teams
  • Continuously monitor competitive movements, SERP changes, AI search shifts, and merchant behavior trends in the Shopify and eCommerce tech ecosystem
  • Build scalable operating processes for organic growth, and help shape future team structure as the function expands

Qualifications

  • Bachelor’s degree or above
  • At least 6 years of relevant experience in SEO, organic growth, website growth, or a closely related field
  • Strong understanding of eCommerce tech, SaaS, and the Shopify ecosystem
  • Proven experience improving not just traffic, but also conversion-oriented business outcomes such as installs, demos, signups, pipeline, or revenue contribution
  • Hands-on experience with tools such as Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, or similar platforms
  • Strong understanding of technical SEO fundamentals and how they connect to site performance and growth
  • Clear understanding of how SEO, content, website UX, and conversion paths work together
  • Strong commercial mindset — able to prioritize work based on impact, not just best practice
  • Excellent cross-functional communication skills and ability to work effectively with content, design, web, product marketing, and business teams
  • Comfortable operating in a fast-moving, high-accountability environment

Preferred Qualifications

  • Experience in Shopify apps, eCommerce SaaS, retention tech, loyalty tech, post-purchase tech, or related categories
  • Experience owning or contributing to website conversion optimization in addition to SEO
  • Familiarity with AI search behavior, AIO / AI discoverability, or emerging search environments beyond traditional search engines
  • Experience in a startup or growth-stage SaaS company
  • Experience building the foundation for a future organic growth team

What Success Looks Like

  • Strong growth in qualified organic traffic and non-brand visibility
  • Meaningful improvement in website conversion from organic visitors
  • Clear contribution to business outcomes such as app installs, demo bookings, and revenue contribution
  • A stronger and more scalable website growth engine for the US market
  • Establishing a modern organic growth foundation that includes SEO, AI search visibility, and conversion performance

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CWILL, the outstanding eCommerce post-purchase and marketing solution platform, especially as a Shopify expert, empowers over 300,000 Shopify and Shopify Plus merchants to grow their brands, like DJI, Unilever, Joseph Joseph, and KACHAVA to achieve substantial growth in online businesses. 
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