Data Growth Specialist [Closed]

California, United States · 29 Oct 2025

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Employment Type: Full-time

About Us

CWILL (pronounced “quill”) is a leading eCommerce SaaS company trusted by 30,000+ Shopify & DTC brands worldwide. Our post-purchase and retention suite of tools — including order tracking, returns, shipping protection, reviews, loyalty, referrals, and AI-powered growth tools — helps merchants reduce support costs, recover revenue, and turn one-time buyers into loyal customers. 

Role Overview

CWILL is hiring a Data Growth Specialist to support revenue growth by building clean data systems, improving HubSpot and CRM operations, analyzing funnel performance, and helping teams make better decisions across the full customer journey.

This role is ideal for someone who is highly analytical, detail-oriented, and comfortable working across data, CRM systems, growth operations, and business teams. You will translate raw data into clear insights, practical recommendations, and repeatable operating processes that help CWILL grow faster and more efficiently.

Key Responsibilities

Data and Growth Analysis

  • Analyze marketing, sales, customer, and product data to identify growth opportunities and operational bottlenecks.
  • Track key funnel metrics across leads, MQLs, SQLs, opportunities, customers, expansion, and retention.
  • Build reports and dashboards that help leadership understand business performance and make faster decisions.
  • Identify gaps in attribution, lead quality, conversion rates, customer segmentation, lifecycle movement, and pipeline progression.
  • Translate messy or raw data into clear insights, actionable recommendations, and next-step options for business teams.

HubSpot and CRM Operations

  • Maintain and improve data quality inside HubSpot, including records, properties, lifecycle stages, lead statuses, deal stages, and reporting structures.
  • Build and optimize HubSpot workflows, lists, segments, forms, dashboards, and operational views for marketing and sales teams.
  • Improve lead routing, scoring, nurture flows, sales follow-up processes, and CRM operating rules.
  • Monitor CRM hygiene and create processes to reduce duplicate, incomplete, outdated, or inaccurate data.
  • Partner with RevOps, Marketing, Sales, and Customer Success to ensure CRM systems reflect real business processes.

Growth Enablement and Campaign Support

  • Support marketing and sales campaigns with clean targeting lists, segmentation, performance tracking, and post-campaign analysis.
  • Help identify high-potential accounts using firmographic, behavioral, product-usage, and engagement signals.
  • Improve PQL, MQL, and SQL definitions and qualification criteria in partnership with business stakeholders.
  • Support outbound, lifecycle, event, partner, and content campaigns through data analysis, list building, and campaign reporting.
  • Help teams understand which channels, campaigns, and segments are creating real pipeline and revenue impact.

Reporting and Business Intelligence

  • Create weekly and monthly growth reports for internal teams and leadership.
  • Build dashboards for pipeline performance, campaign performance, lifecycle performance, customer growth, and retention visibility.
  • Work with cross-functional teams to define KPIs and ensure consistent reporting standards across tools and teams.
  • Help connect data across systems such as HubSpot, Google Sheets, Google Analytics, product data, and other internal sources.
  • Document reporting logic so teams can trust, repeat, and improve the metrics they use.

Process, Automation, and Documentation

  • Improve internal workflows through better automation, cleaner data structures, and more consistent operating rules.
  • Document data processes, reporting logic, CRM conventions, campaign tracking rules, and lead management workflows.
  • Create scalable systems for customer segmentation, revenue reporting, campaign attribution, and growth operations.
  • Partner with RevOps and leadership to improve operational efficiency and reduce manual work.
  • Operate comfortably in a 0-to-1 environment where systems are still being built, tested, and improved.

What We Are Looking For

  • Bachelor’s degree or higher.
  • 1+ years of experience in data analysis, growth operations, marketing operations, revenue operations, CRM operations, business operations, or a related role.
  • Strong hands-on experience with HubSpot is required, including CRM data quality, workflows, lists, segments, properties, dashboards, and reporting.
  • Strong Excel and/or Google Sheets skills, with comfort cleaning data, building models, using formulas, and organizing reporting logic.
  • Experience building dashboards, recurring reports, and data-driven recommendations for business stakeholders.
  • Strong analytical thinking, attention to detail, and ability to connect data insights to business outcomes.
  • Comfort working cross-functionally with Marketing, Sales, Customer Success, Product, RevOps, and leadership.
  • Strong written and verbal communication skills, including the ability to explain data clearly to non-technical teams.
  • Self-starter mindset, high ownership, and comfort working in a fast-moving startup environment.

Nice-to-Haves:

  • Experience in B2B SaaS, ecommerce, Shopify ecosystem, martech, or customer retention products.
  • Experience with Google Analytics, Looker Studio, Tableau, Power BI, or similar BI tools.
  • Experience with lifecycle marketing, lead scoring, attribution, funnel analytics, or campaign performance measurement.
  • Experience working with product usage data, customer segmentation, PQL motions, PLG motions, or SLG motions.
  • Basic SQL knowledge or comfort partnering with technical teams to access and validate data.
  • Familiarity with tools such as Customer.io, Salesforce, Clay, Apollo, Clearbit, or similar GTM tools.

How to Stand Out

  • You can show examples of dashboards, CRM processes, campaign reports, or growth analyses that helped a business make better decisions.
  • You have improved HubSpot data quality, reporting accuracy, lead routing, lifecycle stages, or campaign tracking in a previous role.
  • You are not just a data analyst: you understand that data should help the business grow, prioritize better, and act faster.
  • You enjoy finding patterns, fixing messy systems, documenting processes, and making data easier for business teams to use.
  • You are comfortable building in ambiguity and creating practical systems before everything is fully defined.

What Success Looks Like

In this role, success means helping CWILL make faster and smarter growth decisions through better data, cleaner systems, and more trusted reporting.

  • HubSpot data quality and reporting accuracy improve measurably.
  • Marketing, Sales, Customer Success, and leadership have clear dashboards for funnel and pipeline performance.
  • Teams can identify better-fit leads, accounts, segments, and campaign opportunities.
  • Campaign performance and revenue impact become easier to understand and act on.
  • Repeatable data processes reduce manual work and improve trust in reporting.
  • Messy data becomes useful business insight.

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CWILL, the outstanding eCommerce post-purchase and marketing solution platform, especially as a Shopify expert, empowers over 300,000 Shopify and Shopify Plus merchants to grow their brands, like DJI, Unilever, Joseph Joseph, and KACHAVA to achieve substantial growth in online businesses. 
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