Job Title: Content Marketing Specialist
Location：North Carolina / California / Illinois (Remote/Hybrid)
Employment Type: Full-time
About Us
CWILL (pronounced “quill”) is a leading eCommerce SaaS company trusted by 30,000+ Shopify & DTC brands worldwide. Our post-purchase and retention suite of tools — including order tracking, returns, shipping protection, reviews, loyalty, referrals, and AI-powered growth tools — helps merchants reduce support costs, recover revenue, and turn one-time buyers into loyal customers.
Role Overview
We are looking for a Content Marketing Specialist to create compelling, high-impact content that educates, engages, and converts our target audience. You will work closely with the Product Marketing, Growth, and Partnerships teams to produce content that positions CWILL as a leader in eCommerce SaaS.
This is a great opportunity for someone who loves storytelling, knows the Shopify/DTC brand space, and can turn complex product ideas into engaging narratives that drive awareness and adoption.
Key Responsibilities
- Content Creation: Write and publish high-quality content across multiple channels—blogs, case studies, whitepapers, social, newsletters, and landing pages.
- Thought Leadership: Partner with Product Marketing to create industry-leading content that educates DTC brands on post-purchase and retention strategies.
- Case Studies & Customer Stories: Collaborate with Customer Success to capture merchant success stories and translate them into powerful narratives.
- SEO & Performance: Optimize content for search visibility and measure performance to inform content strategy.
- Campaign Support: Develop copy and assets for campaigns, webinars, events, and email nurture flows.
- Brand Voice: Maintain consistency in tone, style, and messaging across all marketing channels.
- Market Awareness: Stay up-to-date on Shopify ecosystem trends, competitor positioning, and content opportunities in the DTC space.
Requirements
- Bachelor’s degree or higher in Marketing, Communications, Journalism, or related field.
- Over 2 years of experience in content marketing, copywriting, or related roles (preferably in SaaS/eCommerce)
- Strong writing and editing skills with proven ability to adapt tone and voice for different audiences
- Familiarity with the Shopify/DTC brand ecosystem and related SaaS tools.
- Knowledge of SEO best practices and content performance metrics.
- Comfortable working in a fast-paced, global startup environment.
- A portfolio of published work (blogs, articles, campaigns, or other content assets).
What We Offer
- Competitive compensation package.
- Opportunity to create flagship content for a fast-scaling SaaS brand in North America.
- Work directly with leadership and GTM teams to shape the CWILL brand voice.
- A collaborative team culture that values creativity, ownership, and customer obsession.
