CWILL Post-Purchase & Retention Suite

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the beginning

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CWILL handles everything after the sale—tracking, returns, reviews, loyalty, and more—with post-purchase and retention software built for Shopify and DTC brands. Reduce support tickets, recover lost revenue from returns, and turn one-time buyers into repeat customers.

Powering 30,000+ Shopify & DTC brands

  • IQAir
  • Rachael Ray
  • KA'CHAVA
  • Stila
  • The Period Company
  • Lovepop
  • Depology
  • Ramy Brook
  • Luxe Cosmetics
  • Grundig
  • Hike Footwear
  • Typology
  • COOFANDY
  • Ever-Pretty
  • Phrozen

Post-purchase tools to protect orders.
Retention tools to bring customers back.

Most brands piece together separate apps for post-purchase and retention. CWILL brings them together in one connected suite.

Order Tracking

Set up your own branded tracking page instead of using a standard carrier page—one that shows customers real-time updates, product recommendations, and review requests before their package arrives.

PHENOM

27% more repeat purchases

Package out
for delivery

your-online-store.com

Your order is
out for delivery

Est. Delivery Date: Fri, Nov 13

Customer tracking their delivery

Returns & Exchanges

Give customers a branded self-serve portal that offers an exchange or store credit before a refund—so more returns turn into another sale, and routine approvals handle themselves.

Hike Footwear

56% of return revenue retained

Customer reviewing a return on their laptop

White Sweater

$152.00

AI recommendation

MediumLarge

Select return solution

Refund to original sourceExchange different itemsExchange for same item

Shipping Protection

Offer opt-in protection at checkout and let customers file claims in minutes, not weeks, with resolutions in 48 hours—and since it's self-serve, your support team never has to get involved.

BreatheFree

21% reduction in shipping losses

Worry-free delivery

Protect against loss, damage, delay & offset emissions for $0.98 USD

Total

$99.98

Pay Now

Customer receiving a protected delivery

Product Reviews

Ask for reviews when the product actually arrives, then show photo and video proof in on-brand widgets—so every product page carries evidence from real customers.

LAMZU

200% more reviews collected

Review Coupons

Drive reviews with rewards

Earn a coupon for your review!

15% OFF

For a review

10% OFF

For 3 photos

Write a Review

Customer writing a product review on a laptop

Loyalty & Referrals

Turn happy customers into repeat buyers with points, VIP tiers, and referral rewards—so your best customers become the ones who bring you new ones.

Phrozen

18,600+ loyalty members

Customer unpacking their order

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loyalty points

Redeem points

Revenue growth

+2.45%

Pop-Up & Email Marketing

Pop-ups and email flows that catch abandoned carts and win back past customers—built for marketing teams who want repeat revenue without building every campaign from scratch.

Learn more

AI Chat

Convert shoppers and cut support tickets with an AI sales assistant that works in any language, around the clock—built for teams that want coverage without adding headcount.

Learn more

SEO & Speed

AI-powered SEO tools and page speed optimization that’s built for teams focused on organic traffic and lower ad spend—since it's automated, you get results without the manual optimization work.

Learn more

Real results from brands like yours

54% of return revenue retained

Ever-Pretty retained more revenue from returns

Made-to-order gowns can take two weeks to arrive, so customers checked in often, and every return request under the 30-day policy was reviewed by hand.

Ever-Pretty gowns photographed in a styled interior

The post-purchase & retention suite Shopify brands trust

Klaviyo Tech Partner—Preferred

$10M+ in Klaviyo customer revenue

G2 Grid Leader—Spring 2025G2 Momentum Leader—Spring 2025G2 Users Love UsG2 Fastest Implementation—Spring 2025G2 Best Support—Spring 2025

15,000+ Shopify reviews

4.9-star rating

Shopify App Store and G2

Built for Shopify certified

All apps meet highest standards

24/7 live support

Global, always-on

Frequently asked questions

Branded order tracking pages keep customers in your brand experience during the highest-engagement moment after checkout, instead of handing them off to UPS or FedEx. Shipping notification emails get 45–50% open rates, versus ~21.5% for standard marketing email (Mailer To Go, 2025)—the most-read message you'll send post-purchase. Carrier pages waste that attention: no upsell, no review request, no way to recover a delayed shipment.

Referral programs turn existing customers into an acquisition channel—the cost is a reward, not ad spend—and referred leads arrive already trusting you. Referred customers convert higher and stick around longer than paid-channel ones, since a friend's recommendation beats a stranger's ad. Grundig E-bikes cut customer acquisition costs by 50% after launching gamified loyalty and referrals with CWILL.

Yes—CWILL integrates natively with Klaviyo, Judge.me, Paypal, Gorgias, Omnisend, Zendesk, and Shopify Flow. For anything else, full API docs are available to build custom integrations.

CWILL is built primarily for Shopify. Order Tracking is the exception—it's platform-agnostic via our Tracking API, so it works on other platforms too. More product APIs are in development to extend that flexibility; ask the CWILL team for the latest.

Discover your new post-purchase and retention experience

Map your unique challenges with a CWILL expert. Most brands leave their demo with an actionable retention strategy the same week.

Book a demo